Guides & Analysis
Our research on the operational and financial impact of domain assets.
The Science of Domain Valuation Models
How premium exact-match dot-coms are priced using comparable sales, search volume, and brandability metrics.
Case Studies in Costly Brand Migrations
An analysis of the operational drag and financial penalties incurred when upgrading domains late.
Why CVCV Domains Drive Higher Conversions
The linguistic science behind alternating consonant-vowel structures and their impact on recall.
Naming Your Startup: The Definitive Checklist
A rigorous, step-by-step framework for vetting brand names for global scale.
Understanding the Domain Escrow Transaction
How six- and seven-figure domain acquisitions are cleared safely.
SEO Implications of Exact Match Properties
Why Google still rewards exact-match brand queries, and how alternative extensions suffer.
How to Run Initial Trademark Clearance
A primer on knocking out risky names before you fall in love with them.
The Economics of Lease-to-Own Domains
Preserving runway while securing the ultimate brand asset.